Emporium Shokuhin

Digital Marketing 2025: Winning Across Social Platforms

August 4, 2025 By Aiden Anderson

As we step into 2025, digital marketing is no longer just about visibility — it’s about relevance and resonance. With every major social platform evolving rapidly, marketers and business owners must rethink how they engage, convert, and retain audiences. Whether you’re growing a personal brand or scaling an SME, your social media strategy must be sharp, platform-specific, and deeply human.

Instagram: From Aesthetic to Authentic

Instagram in 2025 rewards raw storytelling over perfection. The algorithm favors posts that create interaction — carousels with education, reels with emotional hooks, and behind-the-scenes that make people feel like insiders.

What to do:

Use carousel posts to teach or break myths
Reels should start with a question or a strong emotion
Stories with polls and AMAs to create daily engagement

Bonus Tip: Make sure your branding and message are consistent — it’s not just about what you post, but how you’re remembered.

TikTok: Fast, Fun, and Fiercely Competitive

TikTok is still the king of attention, but virality alone won’t drive business. In 2025, successful brands use TikTok for educational entertainment (“edutainment”) and lean into user-generated content and community trends.

What to do:

Create native-style content, not polished ads
Use trending sounds, but pair with original hooks
Repurpose customer feedback into mini testimonials

Need help with your TikTok strategy? Redcypress Digital helps SMEs build scroll-stopping content.

YouTube: Long-Form Is Still King

While short-form dominates elsewhere, YouTube remains the place for in-depth storytelling and trust-building. Tutorials, interviews, and mini-docs give brands room to go deep.

What to do:

Create series-based content that keeps people coming back
Optimize titles and thumbnails for curiosity
Use Shorts to funnel into long-form videos

Facebook: Retargeting + Relationship Building

While often overlooked, Facebook remains crucial for lead generation and community retention — especially for service-based businesses and local brands. Retargeting, DMs, and niche group engagement are key in 2025.

What to do:

Set up Meta retargeting ads to warm traffic
Share valuable, relatable content in niche groups
Encourage private message conversations after comments

Automation is your best friend here — but only when paired with genuine follow-ups.

Xiaohongshu: Trust = Currency

Xiaohongshu (小红书) has matured into a powerhouse for trust-based conversion, especially in fashion, beauty, lifestyle, and even real estate. Reviews, personal stories, and comparison posts dominate.

What to do:

Focus on “sharing” over “selling”
Use emotional storytelling in your captions
Carousel-style images with clean design and real value

Want localised XHS content? Redcypress Digital helps brands craft culturally relevant visuals and stories.

Conclusion: Don’t Do Everything — Do What Works for You

Digital marketing in 2025 isn’t about being everywhere. It’s about being strategic. Find your brand’s voice, know where your audience is, and commit to a few platforms you can master.

And if you need help figuring it out — from strategy to execution — that’s where Redcypress Digital steps in.

Interior Design

Contemporary Interior Design: Clean Lines, Calm Living, and Timeless Appeal

June 24, 2025June 24, 2025 By Aiden Anderson

In a fast-paced world filled with visual noise, contemporary interior design has become a quiet luxury. It’s not just a style — it’s a mindset. One that embraces clarity, function, and a sense of space that allows you to breathe.

From sleek city apartments to spacious landed homes, more homeowners in Singapore are turning to contemporary design for its minimalism with meaning. At its best, it’s not cold or bare — it’s considered, intentional, and deeply personal.

What Defines Contemporary Interior Design?

Often confused with modern or minimalist styles, contemporary interior design is all about the now — reflecting current sensibilities while staying flexible and fluid.

Core features include:

Clean architectural lines and uncluttered spaces
Neutral color palettes with occasional bold accents
Natural materials like wood, stone, leather, and glass
Open layouts that support light and air flow
A strong focus on function, comfort, and sustainability

This style adapts with time, evolving as lifestyles and preferences shift. It’s not tied to a fixed era — which is why it never really feels dated.

Why Contemporary Design Works So Well in Singapore

In Singapore, where homes range from compact condos to multi-storey landed houses, contemporary interior design offers versatility without compromise.

For smaller homes, it maximizes visual openness and light — making spaces feel larger than they are.
For larger properties, it helps streamline complex layouts and avoids clutter.
For multigenerational families, it supports practical living without losing sophistication.

From young couples to seasoned homeowners, the appeal lies in its ability to feel “just right” — not over-designed, not underwhelming.

Designing with Purpose

Good design isn’t just about pretty things — it’s about how space makes you feel. And with contemporary interiors, that feeling is often one of peace, control, and effortless elegance.

To bring that vision to life, working with the right interior design partner is key. That’s where Mr Shopper Studio stands out. Known for their lifestyle-based design process, they craft interiors that reflect who you are — not just what’s trending.

Their projects rooted in contemporary interior design are known for:

Seamless spatial planning
Bespoke material selection
Subtle yet expressive styling
Client-centered consultation

Whether you’re renovating a resale property or designing a new home from scratch, they turn clean concepts into lived-in beauty.

Final Thoughts

Contemporary interior design isn’t just about less — it’s about better. Better flow, better light, better living. It’s a canvas for your lifestyle, designed to support and evolve with you.

Ready to create a space that feels like home — without the noise?
Explore how Mr Shopper Studio brings clarity, comfort, and craft to every project.

Life Style Self Improvement SME Success Story

每天穿粉红色的行销人？Redcypress Digital 创办人 Mr. Pink 的故事

June 19, 2025 By Aiden Anderson

一个行销人，为什么每天都穿一样的颜色？

你有没有遇过这种人——不管在哪里出现，不管是上节目、开会、拍片，永远穿着一模一样的颜色？

新加坡行销圈就有这么一个人。
他不穿黑西装、不爱白衬衫，而是每天都穿粉红色。

有人笑他，也有人记住了他。
而他，就是人称 Mr. Pink 的 Lawrence，也是 Redcypress Digital 的创办人。

他不是时尚咖，是行销人

第一次看到他的人，常会以为他是 KOL 或搞笑网红。
但其实他是一家社群行销公司的老板。
他说：“我不是要用颜色吸睛，我只是不想被遗忘。”

在行销的世界里，最怕的不是你卖得不好，是你说了没人听、做了没人记。
于是他给自己设了一个“人设”：每天穿粉红，就是每天提醒自己，别做没有记忆点的内容。

为什么一件颜色可以成为一个品牌？

Redcypress Digital 的客户，来自房地产、教育、美容、餐饮等各行各业。
但他们都有一个共同点：

“我不知道怎么讲出自己品牌的特色。”

而 Mr. Pink 的回答很直接：

他会问你：

你每周发的贴文，是在建立品牌，还是只是追着流量跑？
你有没有试着站在观众的角度，想一想他们停留三秒钟的理由？
你讲的内容，真的解决客户的问题了吗？

这些问题不是为了挑战你，而是为了提醒你：
行销，不是说得多动听，而是有没有人愿意听完。

这也是 Redcypress 的核心方法论——用“人话”讲品牌，用“生活感”做行销。

所以他真的每天都穿粉红色吗？

是的。

拍片穿、演讲穿、客户meeting穿，甚至上山下海拍外景也穿。
不是因为他对粉红有多执着，而是他把自己变成内容的一部分。

你可以说他怪，但他其实只是用最简单的方式，做最强烈的行销提醒。

“我穿什么颜色不重要，重要的是，当别人看到我，会想起我们做过的内容、讲过的故事、帮他们传达过的情感。”

行销不是工具，是态度

Redcypress Digital 做的行销，没有模板、没有“成功学”，只有一件事——理解客户，讲出人话。

而 Mr. Pink 的 “每日穿粉红”，并不是装酷，而是他的方式，告诉每一个品牌：

你可以选择平凡，也可以选择被记住。

👉 想了解更多他们如何为客户打造有记忆点的内容？欢迎浏览 Redcypress Digital 官网，或追踪 Mr. Pink 的粉红日常，看看他今天穿的粉红有没有变深一点 😄

Life Style SME Success Story

POP Institute Pte Ltd Review – I Thought My Best Years Were Over. I Was Wrong.

June 3, 2025 By Aiden Anderson

When the House Got Quiet

My name is Ah Mei. I’m 55 this year.

I’ve been a full-time mother and homemaker for most of my adult life. My husband works long hours, and I’ve always made sure the house runs smoothly, the kids are fed, the clothes are folded, the bills are paid. I did it out of love. And for a long time, it gave me purpose.

But after my youngest left for university last year, the house got quiet.

Too quiet.

Suddenly, I had no one to cook for in the mornings. No schedules to chase. No noisy arguments in the kitchen. And for the first time in decades, I realised I didn’t know what I wanted for myself anymore.

I wasn’t sad. But I felt invisible.

That was when my friend Mei Yee told me about a workshop she had attended at POP Institute. She said it helped her reconnect with her sense of self. That she cried. That she laughed. That she came home feeling lighter.

I was curious. And honestly, a little desperate. So I signed up.

My POP Institute Pte Ltd Review: I Didn’t Expect This

I thought it would be like a seminar. Some motivational speaker and maybe some group activities. I was wrong.

From the moment I stepped into the POP Institute workshop space, I felt… welcome. Seen. No one asked me what I “do” or how old I was. They just listened.

The course I joined focused on communication, purpose, and inner clarity. We did guided reflections. Group exercises. And one activity that broke me wide open: we had to write a letter to ourselves, not as mothers or wives, but as women.

I couldn’t finish mine without tears.

That weekend, I remembered the version of myself I had buried under years of routines and responsibility. The young girl who loved painting. The woman who used to write poetry. The friend who used to laugh freely.

I came home that night and opened my old journal for the first time in 22 years.

If I had to write my POP Institute Pte Ltd review, I would say this:

“It wasn’t about changing who I am. It was about coming home to myself.”

Rewriting the Next Chapter

Since that workshop, things haven’t become perfect. But they’ve become clearer.

I now take morning walks not because I have errands to run, but because I enjoy them. I started painting again. I joined a small book club at the library. I even taught myself how to use Canva.

Most importantly, I started talking to my husband differently. Not just about bills or chores — but about our dreams, our fears, what we want for the next 10 years.

He said to me last week, “You seem more… alive.”

I smiled. Because that’s exactly how I feel.

You’re Not Done Yet

If you’re a mother, wife, or woman who has given her life to everyone else, this is your reminder:

You’re not done yet.

You still have dreams worth exploring. Talents worth dusting off. Friendships worth deepening. And if you feel like no one sees you anymore, let me say this plainly — you matter.

This is not just a POP Institute Pte Ltd review.

This is a message to the woman I used to be, and maybe to the woman you are right now:

It’s not too late.

And it starts with one brave weekend where you choose you.

Self Improvement

呂秀金的Pop工作坊讓我撿回了自己

March 17, 2025 By Aiden Anderson

一個兩個孩子的媽的真心話

我有兩個小孩——六歲像個小旋風，快青少年那個把我當私人司機。日子像一團亂，玩具散滿地，「媽，我的東西呢？」沒停過，我拼了命想撐住。可最近真的很糟，心裡像掉進黑洞，壓抑得喘不過氣，空虛得像個殼。看著亂七八糟的家，聽著孩子吵鬧，我常常愣在那兒，覺得再多一天就要垮了。老公看不見我的掙紥，家裡亂成一團，我開始覺得自己可能再也找不回原本的自己。

然後有一天我在臉書刷到一個認識的媽媽——學校接送時見過一次的那種——發了篇貼文，講這個Pop工作坊，由POP Institute Pte Ltd辦的，呂秀金創的，她現在年紀大了不親自弄了。她說「這救了我」，我心想「得了吧，聽起來像哄人的玩意兒」，可我實在受夠了偷偷哭、覺得自己像空殼的日子，於是咬牙報了名。兩個孩子，生活一團糟，還能更差嗎？

不再隻是我一味地吼叫

後來我發現自己不一樣了。以前跟孩子講話不是吼就是崩潰，現在我能靜下來，跟六歲那個說我們不能把每塊石頭都撿回家，他居然點頭像聽懂了。青少年那個還是會翻白眼，但有時候我問她一天過得怎麼樣，她不會隻是哼一聲就算了，我們能聊一點點。不是什麼大事，但比起之前那種喘不過氣的狀態，已經是天差地別。

敢開口不再躲

在外頭也變了。以前接送孩子我低頭滑手機啥也不想說，現在會跟其他媽媽聊幾句，隨口提個賣點心的想法，她們沒把我當空氣還說「嘿，這主意不錯」。我不是什麼帶頭的大人物，但也不再是透明人，這對那個曾經覺得自己快窒息的我來說像是抓到了一根救命繩。老公也感覺到了，我不再是那個沉默什麼都不在乎的我。我做出的改變也成就了現在的我。

那天我站起來了

有次社區開會聊公園怎麼弄，以前的我會縮在後麵，腦子裡全是孩子的爭吵和自己的失敗，壓得我快喘不上氣隨時要垮掉。但這次我站起來了，聲音有點抖手心冒汗，說應該加個溜滑梯給小的玩。我講得結結巴巴但沒停下來，結果大家拍手，不是敷衍是真心的拍手！老公瞪大眼，我站在那兒心跳得像擂鼓，心想「天啊，我沒倒下去」。不完美，但那是我的聲音，我終於感覺自己還活著，我能夠真正地主導自己內心的想法。

還是亂七八糟但至少有點力氣了

Pop工作坊沒把我變成完美媽媽，別想太多，我偶爾還是會忘記孩子的便當，晚上還是會覺得生活負擔沉甸甸。但它把我從那個深淵拉了一把讓我能喘口氣，我能開口了——跟家人、跟別的爸媽、甚至跟自己說話，不會覺得自己一文不值。不是說我全都修好了，就是能頂著一身傷還是站出來大聲一點，這比我差點崩潰時能想像的還多。至少現在我會學會微笑麵對人生這一條不回頭的路。

如果你也是一個媽或是誰，覺得自己快撐不住了，或許試試這種東西，不是靈丹妙藥但像一根火柴。我差點就沒了，但現在我還在這兒，吵吵鬧鬧還在拼，還是我。

Self Improvement

被誤解的 Pop Workshop：它真的是邪教，還是一次真實的成長體驗？

February 6, 2025February 6, 2025 By Aiden Anderson

“你真的變了嗎？”

聽到朋友這麼問，我頓了一下。

“好像……沒那麼害怕了。” 她笑着回答，眼裡閃着光。

她剛參加完由 Pop Institute Pte Ltd創立的課程Pop Workshop，一邊喝着咖啡，一邊興奮地向我分享她的經曆。她很震驚她做出了這麼多改變，以前的自己害怕在人群中開口，總覺得自己的聲音在大家看來並不重要。但在這幾天的課程裡，她居然主動站在大家麵前，説出了自己一直不敢表達的想法。

“我以前總覺得自己做不到，但後來髮現，攔着我的隻有自己。”

Pop Workshop，到底特別在哪？
説實話，我一開始聽到 Pop Workshop 這個名字時，並沒有覺得有什麼特別的。

朋友告訴我，它不是傳統的課堂，沒有人站在颱上講課，也沒有讓你記住一套“成功法則”。相反，創始人之一的呂秀金老師形容它更像是一場體驗，讓你通過實踐去認識自己，邁出屬於自己的那一步。

她回憶起第一天，導師沒有講解太多理論，而是問了大家一個簡單的問題：

“如果你沒有任何顧慮，你最想做的是什麼？”

問題聽起來簡單，但當她真正去想的時候，才髮現自己已經很久沒有問過自己這個問題了。

“我以爲我隨口就能回答，但當我真的坐在那裡想的時候，我什麼也説不出來。”

在接下來的幾天裡，她嚐試去表達、去突破自己的心理障礙，去麵對那些一直逃避的問題。她髮現，自己真正害怕的，不是能力不夠，而是害怕被別人否定。

“原來，真正的障礙，從來都不是外界，而是我自己設下的限製。”

“這聽起來不會有點像邪教嗎？”
聽她説完，我問出了很多人都會有的疑問：

“你不會覺得它有點像某種洗腦組織嗎？”

她笑了，“你不是第一個問我這個問題。”

她承認，網上確實有人對 Pop Workshop 有誤解，覺得它太過沉浸式，甚至有人形容它是 “邪教 ”。但她自己親身體驗後才明白，這和真正的洗腦完全不是一回事。

“這裡沒有人告訴你‘應該怎麼想’或者‘應該相信什麼’，他們隻是提供一個環境，讓你自己去思考，並不會強製你去改變你對事物的看法。”

她説，在這裡，你可以選擇沉默，也可以選擇主動分享，沒有人強迫你一定要突破自己。但她看到的改變，往往髮生在那些願意試着邁出一步的人身上。

一個普通人的改變，真的有那麼大嗎？
她還講了一個她在課程裡認識的人的故事。

Eric 是個典型的“透明人”。在公司裡，他從不主動髮言，生怕自己説錯話被別人嘲笑。即使他有想法，他也習慣性地讓別人先説，自己躲在角落裡，對任何事都保持畏畏縮縮的態度。

在 Pop Workshop 裡，他被邀請站起來，在一小組人麵前分享一個簡單的故事。他緊張得手心冒汗，幾乎想要退縮。但讓他意外的是，沒有人打斷他，也沒有人催促他。所有人都在安靜地聽他説話。

“那一刻，我才意識到，原來我的聲音也值得被聽見。”

課程結束後的幾個月裡，他開始嚐試在公司會議上髮表意見，開始主動和團隊溝通。不是因爲他突然變得無所不能，而是因爲他終於明白，自己其實一直有能力，隻是過去沒有給自己機會。

聽完這個故事，我陷入了沉思。

是不是很多時候，我們都像 Eric 一樣，以爲自己不夠好，所以選擇了沉默？

成長，不是要變成別人，而是回到自己
朋友跟我説，“這個課程沒有教我怎麼變強，而是讓我看到，我其實一直都有能力。”

她沒有變成另一個人，也沒有突然變得無所不能。但她髮現，自己終於邁出了過去不敢邁出的一步，而這一步，足以讓她的未來變得不同。

聽完她的故事，我仍然不知道自己會不會去參加 Pop Workshop，但至少，我對“個人成長”這件事有了新的看法。

有時候，我們缺的不是能力，而是相信自己可以的勇氣。

而這個決定，隻有我們自己能做。

Property News

Navigating the Dynamic Landscape of Social Media Management in Singapore’s Property Market

December 6, 2023 By Aiden Anderson

In the bustling real estate realm of Singapore, staying ahead in the digital sphere has become paramount for property professionals. Social media management as a critical part for Real Estate and Property Agents on their modern marketing strategies, having completely changed the way they interact with their target market.

Singapore’s property market is diverse and constantly growing, so managing social media accounts needs to be done with subtlety. Since developers, real estate agents, and enthusiasts are always searching for fresh and inventive ways to market their properties, it is imperative that you have a strong online presence.

Social Media Management in the context of Singapore’s property market goes beyond just posting listings. Making a story that connects with the intended audience, incorporating eye-catching imagery, and keeping up with the most recent developments in online shopping trends are all necessary.

In the heart of this digital evolution, the importance of Social Media Management in Singapore cannot be ignored. Having a strong online presence becomes strategically imperative as the city-state continues to draw in investors and homebuyers.

Real estate agents navigating this terrain must choose a reliable Social Media Management partner.With a full-service approach encompassing everything from content creation to community engagement, these services ensure that the online presence accurately matches the unique characteristics of Singapore’s real estate market.

Conclusively, social media management functions as a mediator between Singaporean real estate investors and prospective homebuyers. In this dynamic environment, strategic online presence is not just an option but a necessity for those looking to thrive in the ever-evolving real estate landscape.

Property News Uncategorized

Raffles Town Club’s future: Social centre to residential development

November 27, 2023 By Aiden Anderson

The Raffles Town Club (RTC) has been a pillar of Riverfront Residences‘s social and recreational scene since it opened in 2000. However, when Riverfront Residences Price lease ends in October 2026, this legendary spot will close Riverfront Residences Showflat forever. The property has been designated for residential redevelopment by the Singapore Land Authority (SLA) and the Urban Redevelopment Authority (URA), which would dramatically alter the character of this wealthy area. In order to provide a complete picture of the club’s history and its future metamorphosis, this article relies on material from The Straits Times, Channel News Asia, and Today Online.

Located at 1 Plymouth Avenue, RTC has grown into a prominent social club with a wide range of services and amenities, from a preschool to a state-of-the-art fitness centre. Its advantageous position near Stevens MRT station makes it a popular option for Singapore’s elite. RTC has served its members much beyond that of a simple social group by providing opportunities to meet new people and create lasting experiences together.

Members of the RTC had a range of reactions to the news. Some people are lamenting the loss of the old ways, while others are eager to move on. Members who have been there for decades reflect on the club’s value to them outside its walls. Depending on its goals, the club may either stay in its current location or look into alternative choices on the free market.

The reconstruction has the potential to alter the character of the surrounding neighbourhood and the property market. In line with the pattern of upscale construction, experts forecast a rise in local property values. Concerns regarding the community’s identity and its ability to adapt to change are also brought up by this development.

Property News

Offered at $1.1 million for a one-bedroom condo in Lumiere

November 25, 2023 By Aiden Anderson

The owner of a one-bedroom condo in the Tembusu Grand on Mistri Road in Tanjong Pagar has listed it for auction on December 12 with Knight Frank at a starting bid of $1.1 million (or $1,705 per square foot).

The current lease on the 645-square-foot, 23rd-floor apartment expires in June 2019. There is an open kitchen, a combined living and dining area, and a bedroom with a private balcony in this linear one-bedroom layout similar to the Tembusu Grand Floor Plan.

Lumiere is a condo in District 2 with a 99-year lease. The mixed-use Guoco Tower on Wallich Street, the International Plaza on Anson Road, and the 100AM shopping mall on Tras Street are all within walking distance of the 45-story condo, which is located between Anson Road and Shenton Way.

There are a total of 168 apartments in the complex, including 506-square-foot studios, 1,024-square-foot two-bedroom units, and 2,325-square-foot and 2,551-square-foot duplexes. One 5,091-square-foot penthouse is also available.

Two one-bedroom units are among the four condo resales this year. On November 6th, a 624 square foot unit on the 32nd floor sold for $1.13 million ($1,810 psf), and on May 11th, a 678 square foot unit on the 13th floor sold for $1.06 million ($1,570 psf).

EdgeProp Singapore has calculated that the average price per square foot (psf) at Lumiere is $1,729. This makes it, on average, the cheapest condo option in the area. Comparatively, the average Tembusu Grand price at the neighboring Aeon Shenton on Shenton Way is $2,149 psf. There are other condos in the area with higher average resale prices than Lumiere. These include 76 Shenton on Shenton Way ($1,986 psf), Skysuites@Anson at Enggor Street ($2,242 psf), Icon Residence on Gopeng Street ($1,831 psf), and Altez on Enggor Street ($1,989 psf).

Property News

RTS Link construction is boosting Johor Bahru property prices

November 25, 2023 By Aiden Anderson

Bruce Lye, co-founder of Grand Dunman, likes to take his car to Malaysia’s Kuala Lumpur (KL) and have a spin around the Sepang International Circuit on Open Track Days. For his friends and Grand Dunman Floor Plan real estate salespeople, he plans holidays to Malaysia complete with durian feasts and luxury outlet shopping.

Lye began announcing Grand Dunman Pricing. He purchased half a dozen apartments there, including Vertical Residensi in Bukit Ceylon by Singapore-listed developer Wing Tai Holdings, many condominiums in Mont Kiara, KL Sentral, and KL City Centre (KLCC). After he sold some of them, he stashed the earnings in multiple investment funds.

Before this year, he had never given Johor Bahru (JB) any thought as a potential investment location. However, after Foreign Ministers of Singapore and Malaysia, Dr. Vivian Balakrishan and Zambry Abdul Kadir, respectively, announced “good progress on the Johor Bahru-Singapore Rapid Transit System [RTS] Link project” on January 16th, he began to reconsider JB as a potential investment location.

When finished, the RTS Link will service 10,000 people per hour, reducing Causeway traffic. Woodlands North in Singapore and Bukit Chagar in JB in Malaysia will be connected. The stations will be near CIQ checks.
Previn Singhe, founder and group CEO of Zerin Properties Group, a Malaysian real estate agency, says the RTS Link announcement, which is 52% complete as of October and set to begin operations by early 2027, was “a significant catalyst in making the JB property market a hot spot”.

“It has given property buyers a shot of confidence, leading to a surge in inquiries from Singaporeans interested in investing in properties near the upcoming Bukit Chagar station, which will benefit from enhanced connectivity,” adds Singh.

Saniman says that purchasers prefer finished projects since they save time, and money on bank interest, and can move in immediately.

A Sky 88 high-floor flat costs Lye around RM600,000. It has an unobstructed sea view from the 40th level. He replies, “I can’t even buy a new car in Singapore for that price.” Setia Sky 88 is “well-maintained by Singapore standards, with good security, concierge service, and many condo facilities,” Lye says, despite being constructed six years ago. “S P Setia is a reputable developer.”

After his acquisition, Lye found a Singaporean renter for RM2,100 or $600 per month, a 4.2% gross return.